Making it easy for developers to access and use blockchain data.
Project type: 0 to 1 • My role: Product Design • Timeline: 3 months
Task: Developers Platform
Build a platform giving developers and internal teams self-serve access to Solana's on-chain data.
Problem: No Access Layer
Engineers had parsed raw blockchain data into queryable databases, but had no easy way to query it themselves.
Team:
CEO (Product direction), 1 Product Designer,
2 Full Stack Engineers
Solution: Self-serve Dev Platform
I designed a suite of tools, a no-code datastream builder, usage dashboard, lookup tool, and team management, giving users end-to-end access to the data and to each other.
Hello Moon builds blockchain infrastructure and data solutions focused on reliability and performance.
CONTEXT
Developer Tools extended that mission — turning parsed on-chain data into something both internal and external users could actually access, not just something that existed in a database.
Engineers had parsed and organized Solana's on-chain data, but there was no interface for internal or external users to access it themselves.
PROBLEM
Every access request meant an engineer's time, pulling them off other work
No self-serve way to query the data
MVP features
Filter by data type, build queries with and/or logic, deliver results via webhook or websocket.
Fast follow features
Unparsed data upload, endpoint testing, auth headers.
Iteration — Lookup Tool
Beta testers couldn't find IDs buried in documentation, so I designed a lookup tool and shipped it within days.
Iteration — Team Support
As the user base grew, feature requests pushed for multiple members, permissions, and security.
RETROSPECTIVE
Fewer requests, less engineering time. Self-serve access meant developers no longer needed to go through engineers for one-off data requests, freeing up time previously spent fielding those asks.
Real adoption. By launch, 10 external teams (3–5 developers each) were using the platform.
Fast by design. Direct collaboration between me, the CEO, and our lead engineer, a third of the company, took this from scoping to MVP to fast-follows in two months.
The CEO brought the initial scope: give developers access to the parsed data. Together we split it into an MVP and fast-follow list.
PROCESS
The no-code datastream builder lets developers query on-chain data through a UI, no code required.
DESIGN 1/4
Users filter by data type, build queries with and/or logic, and receive results via webhook or websocket — the same MVP scope defined with the CEO.
The usage dashboard became the front page of the platform — API keys, usage stats, and docs in one place.
DESIGN 2/4
Prioritized in order: key visibility and access, usage stats by product (API, Datastreams), and shortcuts to the most-used docs.
No more digging through documentation, developers can find what they need in seconds.
Invite teammates and manage API keys from one place, no more sharing a single login.
The lookup tool surfaces IDs for collections, programs, and tokens directly in the dashboard.
DESIGN 3/4
The team experience let multiple members share access, with permissions and security controls.
DESIGN 4/4
